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Jendayi LaReine (JL) is a personal development, healing, energetic alignment, lifestyle brand designed to help transform your barriers into breakthroughs to be your best self.​ Understanding that growth is the foundation of wellness, JL-Positive Energy Apothecary believes that true beauty emerges when we live our authenticity in pain and progress, love and loss, and all the highs and lows through life's journey. 

But our commitment to enhancing your well-being goes beyond candles. We offer a range of products, from diffusers to home sage cleansing kits, all meticulously designed to help you curate the feelings you desire in your home.

Whether you're seeking tranquility after a long day, a boost of inspiration, or a sense of calm and balance, our products are here to support you. We understand that creating a harmonious living space is an essential part of being your best self, and we're dedicated to providing you with the tools to achieve just that.


We believe in the power of intentional living and the profound impact that your environment can have on your well-being. That's why we take great care in crafting each custom-blended, hand-poured candle with energetic alignment in mind.

Our signature fragrances are more than just scents; they are carefully blended to evoke feelings of positivity, peace, alignment, love, and more. When you light one of our candles, you're not just filling your space with a pleasant aroma; you're creating an atmosphere that nurtures your soul.

From the flicker of a candle's flame to the soothing aroma of our unique blends, we're here to help you transform your space into a sanctuary of positivity and self-care. At Jendayi LaReine, we're committed to providing what you need to feel and be your best every day.


Drawing from the energetic healing ideologies of Reiki and the spiritual elements of Native American symbolism, Jendayi LaReine’s “Goddess Collection” binds healing,  balance, spirit, and adornment seamlessly. This melange of vibrant gemstones, earthy metals, and opulent accents is perfect for those seeking stunning accessories with a custom feel.



JL creates tools for healing through reflection, energy balancing, empowerment, affirmation, and meditation. JL Empowerment journals are designed to connect you to the highest expression of yourself and prompt you to explore the hidden, vulnerable parts that may need love, healing, appreciation, gratitude, and release. The resources of my certifications, experiences, intuition, wisdom, and spiritual gifts share the keys to journeying with you while gently reminding you, that you are not alone.

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