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The Back Story

Welcome to Jendayi LaReine a Positive Energy Apothecary, a space where the journey to being your best self is celebrated as a lifestyle. Our company was born from a deeply personal healing journey, one that emerged from the shadows of sexual trauma. Through years of counseling and the exploration of alternative modalities like EFT and Reiki, I discovered the power of holistic well-being.

On this transformative path, I found that every aspect of life, from the clothes we wear to the scents we embrace, contributes to our inner balance. It was this profound understanding that led us to believe others could benefit from our growth and experience. Our mission is to share the tools that helped us thrive, in the hope that they will empower you to become your best self.

At Jendayi LaReine, we are firm believers that within each of us lies the capacity for greatness. With the right tools and support, we can unleash our full potential and embrace the best version of ourselves. But we don't stop there; we believe in paying it forward. When we share our best with others, we inspire them to do the same. 

Join us in this transformative movement, and let's journey together toward a brighter, more empowered future. Jendayi LaReine is not just a company; it's a commitment to becoming our best selves and inspiring others to do the same. Together, we can create a ripple effect of positive change.

Happy Friends Laughing


At Jendayi LaReine, our values are the heart and soul of everything we do. 


We believe in the power of continuous self-improvement. 


We celebrate the beauty of being true to ourselves. 


We bask in the power of adventure and use it to make life an enjoyable one. 


We commit to the development that comes from your infinite inner strength and resilience. 


We create a positive impact and work to inspire you to pay it forward and make a meaningful impact on the world. 


At Jendayi LaReine, these values are more than words; they are the foundation of our mission to empower you to live your best life and make a lasting difference.


At Jendayi LaReine, our mission is to curate and provide a diverse range of premium self-care products, host transformative events, and offer accessible mental health services to empower individuals on their journey to holistic well-being. We are committed to fostering a global community where luxury and self-care converge to enhance the quality of life, promote mental health, and inspire positive change in every individual we serve.

Healing Therapy
Support Group


Our vision is to be the world's largest online resource for luxury, lifestyle self-care products, events, and free mental health services. We see a world where the ripple effect of the collective impact of our transformation, and well-being leads to a more compassionate, empowered, and impactful society.

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